Posts Tagged ‘Real Estate’



Activate or Deteriorate: Avoiding ‘Spectrum Syndrome’ in Santa Fe

Activationism Indoors is practiced at the New Central Nightclub in Provincetown, 1948

About six weeks ago, I found myself in a time trough between appointments, looking for shade and coffee in a part of town not known for its cafes. I stumbled upon Spectrum which won me over with its excellent coffee and commitment to community.  While doing a final fact check last week prior to giving them a plug in my blog, I called their number. Disconnected. Like some crazed EMT-wannabe doing CPR on a cold corpse, I redialed four times. Finally, I called neighboring Pizzeria Espiritu and learned from the friendly voice on the line that, in fact, the cafe had closed the day before.

I shouldn’t have been shocked.  When we spoke to Shalene Dailey, who co-owned Spectrum with her husband Nathan, we detected the ozone of exhaustion, centered on the challenge of finding professionally-minded staff.  But what heartened me was to hear Shalene frame this challenge as a big picture service to community.  She wanted her employees to learn life skills they could later apply to their own passions and to model the same for her own kids. She wanted the cafe to serve as a locus of community.

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Last week, at the urging of Red Cell, we met with Dan Werwath and Shannon Murphy who were collecting info for the next MIX Santa Fe from locals-in-the-know about Santa Fe nightlife. I’m hardly one to tap on that subject, but Changing Gallery–our endeavor to support emerging and independent artists–has made occasional contributions to the downtown night scene. So we talked about common ambitions and perennial problems. If you haven’t heard, MIX Santa Fe “is a public/private collaboration that [uses] creative micro-stimulus initiatives, job resources and regular networking to [attract] new ideas, business growth and energy to Santa Fe.” That’s the short version. Visit the Mix website for the full bio on this local effort to make Santa Fe a better, more economically-friendly home for the city’s young professionals. MIX even caught the camera-eye of CNN.

Every month, MIX poses a question with a prize for the winner. May’s “Mix Pays Revenge of a Question” was, “What, besides money, do you need to launch an entrepreneurial idea or business?”  The responses pointed up both the sandpits and fairways of launching new venture, including a rant about how the city is controlled by a small cabal of status quo players with longstanding ties (here termed a “gerontocracy.”) Positive suggestions included assembling a group of taste makers to vet and bless new ventures, and providing a gathering place for entrepreneurial folk to share ideas.

Member of an old Boston Family... expresses Activationist Joy

Whatever it doesn’t have, Santa Fe has no lack of talent.  The challenge is how to interlock that talent to make it go further.  I was going to propose that the wished for groups of tastemakers and entrepreneurs make Spectrum their meeting place, and that Spectrum tap the pool of young professionals for ideas and action to create a full scale entrepreneurial “factory,” but Spectrum didn’t make it.

So what HAVE we got? Changing Gallery uses on-market real estate to showcase the work of emerging and independent artists.  Sure, I’d love a large warehouse with walls into which Jennifer Joseph could hammer her gorgeous installations, where a day cafe could make way for a nighttime performance space for indie musicians.  But what I have are listings and artwork–both of which need to be seen in order to be sold. Through intersecting needs, everyone wins.

Last month’s Mix Pays winner was Rob DeWalt, who suggested “extending the Santa Fe Trails bus service to 3 a.m. on limited routes on the weekends for a 3-month trial period…. “In order for it to work, though, people will have to put their money where their mouth is and actually use this new public transportation option during the trial period.” (italics mine) “We’d like to try to put Rob’s idea in motion but we need your feedback…,” said Mix. “What would it take to get you and your friends to ride it? What routes would be most important? Leave it in the comments or show up at the next MIX event (every third Thursday) to tell us in person.”

As of this writing, there wasn’t a comment in the box.  This is what I’m calling “The Spectrum Syndrome”: the passive belief that somebody will give feedback; somebody will set up the program; that if it’s a good idea, it’ll happen. I know I’m guilty of this; Spectrum’s my witness. Are you?  Here’s hoping that those whom the talented creatives behind Mix are seeking to serve will offer what they can easily spare–opinions and support for a good idea–lest the fine potential that is Santa Fe Mix become just another case of Spectrum Syndrome.

**Answer August’s $200 MixPays Survey on the issue of public transportation in Santa Fe and earn a ticket toward a free drink and a chance to win $200 if your answer smokes the competition.

What It Takes to Sell a Home in Santa Fe

Ready to get radical?
You think you’ve done it all: decluttered, staged, priced and marketed your property appropriately, and it’s still not selling.  What now?
Through open houses, in-house broker tours, MLS tours and showings, your agent has had opportunities to gather feedback as to what people do and do not like about your home.  In some cases, you simply can’t provide what is desired.  Buyers are looking for a pool, a different location, a bigger yard–something you don’t have.  On the other hand, there are often gems to be scavenged from the feedback. Question is: are you willing to act on what you learn?
In the case of our listing at 133 Sombrio, we kept hearing disappointed noises about the kitchen and baseboards. Everyone loved the vigas and refinished red oak floors.  They admired the wood-framed double paned windows, the covered portal, kiva fireplace, extra garage space and laundry room.  But the kitchen? Nyeh. So we, the real estate agents and the owner, who flew back from California, took three days to replace tile, paint cabinets, change out hardware, upgrade light fixtures, patch and paint walls.  Two days after we finished, we received multiple offers.
If you want or need to put your home on the market soon, forearm yourself with somebody else’s hindsight.  Start by taking everything up a notch.  Declutter as if you’re a hoarder.  If your furnishings don’t show the house to best advantage, consider a stager.  Think you can’t afford it?  There are stagers who consult by the hour and use your own furnishings.  And if your home is empty, there are professional housesitter/stagers who will bring their eye-enticing furniture to your place and keep it looking warm and lovely while deftly accommodating showings. Curb appeal is often as easy to remedy with muscle as cash. Some landscape and nursery professionals will offer on site, low cost consultation to help you spend your DIY energy and money in the improvements.
What about a pre-inspection? Typically, buyers will schedule and pay for home inspections after the home is under contract.  Having a certified inspection report in hand for a buyer avoids potentially deal-killing surprises deep into the transaction.  Do you know the five most preventable problems that can scuttle a sale?
Did you work with your agent to price your home at the market rate–not what you think you need or want to have in order to buy the next house.  Don’t gamble on an inflated price. Pricing your home to sell out of the gate will bring you the highest ultimate return.
If you have some money to spend, Top 10 Must-Have Features in Today’s New Homes and Remodeling Magazine’s 2009 Cost vs. Value Report will give you ideas about what trends are attracting buyers. In the words of Kris Berg, FrontDoor.com, “Yesterday’s avocado green shag carpeting is today’s granite countertop.” Would you have this perspective?  Your home is your nest, but when it comes time to sell, you’re serving someone else’s taste.
Selling Your Home in A Buyer’s Market can be a success, but now more than ever, success favors the exceptionally prepared.  We have lists of reliable and flexible professionals and an arsenal of articles like the ones above. We also have muscles and out-of-the-box marketing we’re not afraid to use.  If you’re serious about selling your home, give us a call.
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Real estate agents Malissa Kullberg and Joshua Maes, AKA Changing Gallery, use their listings, where appropriate, to showcase the art, photography, sculpture and other creations of emerging and independent talents. Artists receive 100% of the proceeds from any sale. For up-to-date market info and full access to the MLS, visit: Santa Fe Real Estate Downtown.
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© 2010 Malissa Kullberg. All rights reserved.